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Multichannel remains a key struggle in contact centers

Companies still struggle to provide good multichannel customer service. But there are technologies and strategies to help that common painpoint.

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Designing for mobile CRM

While companies are hot to trot on mobile CRM, they can lose sight of the purpose of mobile tasks: to bring efficiency and productivity.

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Selling your sales team on sales

Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.

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BPM backbone builds new paths to customer engagement

Pega, a business process management software forerunner, is using BPM to deliver new customer engagement and CRM software for its customers.

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Blog: Voices of CRM

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  • News

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  • Sales strategy and sales force effectiveness

    Selling your sales team on sales

    Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.

  • Marketing automation technology

    Adobe Campaign steps up consumer personalization

    Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.

  • Marketing automation technology

    Upping the ante on customer personalization

    Companies want to use their customer data to personalize customer interaction and boost sales. But customer data silos have left some adrift.

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