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Creating a social media strategy? Focus on customer engagement

Creating a social media strategy that engages customers and aligns with company goals is the key to social business.

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Multichannel retail faces new challenges, says RSR report

In the era of multichannel retail, companies are struggling with customer data management, inventory fulfillment and more.

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CRM pitfalls: The premature go-live date

Companies are often eager to get CRM systems up and running as fast as they can. But beware the premature go-live date.

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CIO shares strategies for IT-business alignment and success

Celso Mello, CIO at a provider of home heating and cooling services, talks about his path to IT-business alignment and success.

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    Apple iBeacon

    Apple’s iBeacon is a location-based service on Apple mobile devices, such as the iPhone, running the company’s operating system (iOS) that tracks the device’s location and can alert other apps when it approaches or leaves a location.

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    Geneva Stephens

    Geneva Stephens is a senior manager of sales operations at AT&T, where she is responsible for implementing Salesforce.com.

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    Wearable computing: The rise of single-purpose devices

    Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose.

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  • Multi-channel customer experience management

    Multichannel retail faces new challenges

    In the era of multichannel retail, companies are struggling with customer data management, inventory fulfillment and more.

  • Marketing campaign management

    Cloud-based solutions enhance enterprise marketing

    Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.

  • Internet marketing strategy

    Sitecore, Komfo create social marketing suite, other CRM news

    After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.

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