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Lifestyle centers breathe new life into retail

While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.

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Sales teams mine data to get smarter on pitches

A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.

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Salesforce unveils Wave Analytics Apps

Salesforce has unveiled Wave Analytics Apps to make crunching the numbers easier through tighter integration with Salesforce 1.

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Salesforce updates Marketing Cloud w/ spruced-up Journey Builder

Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.

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CRM / Call Center Basics

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    customer lifetime value (CLV)

    The customer lifetime value (CLV) is a metric that represents a customer's monetary worth to an organization.

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    customer journey map

    A customer journey map is a visual representation of the stages customers go through when interacting with a company.

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    Glossary: How do CRM and marketing intersect?

    What is a marketing-qualified lead? Do you know what constitutes a 360-degree view of the customer? This glossary highlights these marketing terms and others.

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