New & Notable


IoT data raises ethical questions

While IoT technologies may be poised to take over markets like connected homes and smart cities, they are raising moral questions for data purveyors.


Smart homes still slow to take hold among consumers

Despite the ever-ballooning list of smart home products on the market, consumers still see smart home technologies with reticence and as unnecessary.


Why is content marketing strategy a struggle?

Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit.


Fenway Park Events takes on the 'please-hold' problem

Fenway Park Events sells outings at Fenway -- but without a CRM system, sales and service were working at cross-purposes.

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