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Privacy concerns arise with proximity-based beacon technology

Beacon technology aims to change the way retailers interact with customers. But new location-based technologies usher in not only convenience but also privacy concerns.

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How to clean dirty data before it sinks your sales strategy

Dirty data is undercutting sales -- miring business units in the act of chasing down better information rather than cultivating customers.

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With the Analytics Cloud unveiled, are users ready to catch the Wave?

After the rollout of Wave, the Salesforce Analytics Cloud, questions about cost and mobile ease of use give industry watchers pause.

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Best-kept secrets of large-scale Salesforce implementations

Global enterprises say that while large Salesforce implementations are challenging, there are best practices to observe along the way.

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    entity relationship diagram

    An entity-relationship diagram (ERD) is a type of data modeling that shows a graphical representation of objects or concepts within an information system or organization and their relationship to one another.

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    relationship marketing

    Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information.

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    Will users embrace Wave over other BI tools?

    Will users jettison their other installed BI tools in favor of Salesforce Wave?

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