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Sales teams mine data to get smarter on pitches

A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.

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Salesforce unveils Wave Analytics Apps

Salesforce has unveiled Wave Analytics Apps to make crunching the numbers easier through tighter integration with Salesforce 1.

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Salesforce updates Marketing Cloud w/ spruced-up Journey Builder

Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.

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Companies still struggle with customer identity management

As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.

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CRM / Call Center Basics

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    Glossary: How do CRM and marketing intersect?

    What is a marketing-qualified lead? Do you know what constitutes a 360-degree view of the customer? This glossary highlights these marketing terms and others.

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    integration

    Integration is the act of bringing together smaller components into a single system that functions as one.

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    business metric

    All organizations use business metrics in order to monitor, track and quantify the state of their internal and external processes.

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