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Making the case for a social CRM platform

Social CRM software requires a commitment of time and money. Consider the pros and cons and ask these important questions before choosing a social CRM platform.

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Marketing software needs a sound business plan

It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes.

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How contact center automation benefits agents

There are contact center automation tools that effectively create positive customer interactions and benefit contact center agents, but they can also produce challenges.

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Enterprise AI cuts through noise for sales, marketing

AI will define the next 12 months, says consultant Brent Leary, because it can help capture the consideration of attention-taxed customers, and can put companies a cut above their competition.

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CRM / Call Center Basics

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    CPG

    Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis.

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    Marketing software needs a sound business plan

    It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes.

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    marketing campaign management

    Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.

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