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Balancing art and science in hiring sales staff

Mark Roberge, chief revenue officer at HubSpot, uses serious data analysis when hiring sales staff. But science doesn't crowd out instinct.

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Wanted: CRM skills

No matter the size of your company, you need to consider the skill sets staff should have to competently manage and develop a CRM system.

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Four ways to improve contact center technology

Various technologies and strategies can help your contact center run more efficiently and enhance the customer experience.

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Knowledge management software gives agents quick intel

Contact center agents are supposed to help customers with issue resolution. But that's tough when agents lack good working knowledge of products.

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    Wanted: CRM skills

    No matter the size of your company, you need to consider the skill sets staff should have to competently manage and develop a CRM system.

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    multichannel marketing

    Multichannel marketing is the practice of businesses interacting with their customers through many different channels, meeting customers on the platforms that they prefer to use.

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    big data CRM (big data customer relationship management)

    Big data CRM (big data customer relationship management) refers to the practice of integrating big data into a company's CRM processes with the goals of improving customer service, calculating return on investment on various initiatives and ...

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