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Why beacons, personalization are a double-edged sword

Location-based technologies like personalization are yielding valuable consumer data, but companies need to be careful stewards of the information.

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Companies still wrestle with the 360-degree customer view

Getting a holistic view of customers takes more than technology; companies need to eliminate data silos and gain insight about customer experience.

Evaluate

Designing for mobile CRM

While companies are hot to trot on mobile CRM, they can lose sight of the purpose of mobile tasks: to bring efficiency and productivity.

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Video for customer service may catch on

An expert says that avenues like video and live chat can provide competitive advantage in customer service -- if companies get it right.

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CRM / Call Center Basics

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    digital marketing

    Digital marketing involves the various efforts by a company to connect with customers through digital and online communication channels, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other...

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    Why beacons, personalization are a double-edged sword

    Location-based technologies like personalization are yielding valuable consumer data, but companies need to be careful stewards of the information.

  • Get Started

    360-degree customer view

    The 360-degree customer view is the idea that companies can get a complete view of customers by aggregating data from the various touch points in which consumers interact with companies.

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Blog: Voices of CRM

Sections from across SearchCRM

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  • Sales strategy and sales force effectiveness

    Selling your sales team on sales

    Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.

  • Marketing automation technology

    Adobe Campaign steps up consumer personalization

    Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.

  • Marketing automation technology

    Upping the ante on customer personalization

    Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.

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