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Salesforce Lightning Experience debuts

Salesforce Lightning gets a facelift; Oracle Marketing Cloud buys Maxymiser.

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Salesforce Community Cloud builds in a Buy button

In an effort to make sales even easier, Salesforce has incorporated a Buy button into its Community Cloud.

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Lifestyle centers breathe new life into retail

While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.

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Sales teams mine data to get smarter on pitches

A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.

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    How to drive customer connection through social media

    Intelligent use of social media enables companies to engage customers and build credibility online, which underscores the importance of a social media engagement strategy.

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    customer lifetime value (CLV)

    The customer lifetime value (CLV) is a metric that represents a customer's monetary worth to an organization.

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    customer journey map

    A customer journey map is a visual representation of the stages customers go through when interacting with a company.

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