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Project management tool makes the grade at Lexmark

When Lexmark took on FinancialForce to manage its technology services projects, its ability to provide services blossomed

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Content marketing strategies can soar -- or fall flat

Companies' content marketing strategies fall flat when they lack insight about what kind of content resonates with their audiences.

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Salesforce Lightning Experience debuts

Salesforce Lightning gets a facelift; Oracle Marketing Cloud buys Maxymiser.

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Salesforce Community Cloud builds in a Buy button

In an effort to make sales even easier, Salesforce has incorporated a Buy button into its Community Cloud.

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    How to drive customer connection through social media

    Intelligent use of social media enables companies to engage customers and build credibility online, which underscores the importance of a social media engagement strategy.

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    customer lifetime value (CLV)

    The customer lifetime value (CLV) is a metric that represents a customer's monetary worth to an organization.

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    customer journey map

    A customer journey map is a visual representation of the stages customers go through when interacting with a company.

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