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Pegasystems CTO Don Schuerman

AI, analytics and machine learning -- once separate technologies -- are now integrating into powerful new combinations for customer retention and service.

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Can you hear me now? Sprint CMO discusses strategy

Sprint CMO Roger Sole shares his company's reboot story and explains how technology is radically changing his department's approach to marketing.

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Pegasystems' CEO calls out competitors' AI hype

Large enterprise customers demonstrate novel uses of Pegasystems' CRM platform for business process management as Pega leadership, users mull the potential of CRM AI.

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Customer analytics techniques boost sales and service strategies

While the technology of customer data mining continuously improves, organizations still need the human factor of customizing system outputs to drive business goals.

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CRM / Call Center Basics

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    Customer analytics techniques boost sales and service strategies

    While the technology of customer data mining continuously improves, organizations still need the human factor of customizing system outputs to drive business goals.

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    programmatic marketing

    Programmatic marketing is best defined in two parts. In this case, 'programmatic' refers to a non-human decision-making process that can be initiated in real time.

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    RFx

    RFx (request for x) encompasses the entire formal request process and can include any of the following: request for bid (RFB), request for information (RFI), request for proposal (RFP), request for quotation (RFQ) and request for tender (RFT).

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Sections from across SearchCRM

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  • Customer privacy and data security

    Customer data governance in Europe

    Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.

  • Marketing automation technology

    Will Trump's ISP gambit help mining of customer data?

    As Trump negates regulations against mining of customer data, consumers are mixed when it comes to trusting AI to act on those insights, Pegasystems research shows.

  • Customer loyalty and retention

    How much is too much automated customer contact?

    Customer contact channels offer many potential touchpoints, but customers don't want to hear from you that often. Three executives share strategies for balanced customer contacts.

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