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On becoming a CIO --by a CIO

Becoming a CIO requires technologists to take on high-profile and speak in business terms. A CIO outlines five rules for climbing the IT ladder.

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IoT, wearable computing need CIOs' discriminating eye to yield ROI

Internet-of-Things-connected devices run the risk of remaining only novel experiments if enterprises don't focus on generating actionable data.

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CRM project management requires long-term outlook

Up-front costs of a CRM system can be daunting at first, but the long-term benefits can justify the expenses -- if companies do their homework first.

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What marketing automation software won't automate

To get the most out of marketing automation tools, there's some not-so-automated work to do before, during and after deployment.

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    age of the customer

    Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time. 

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    law of diminishing returns

    The law of diminishing returns is an economic principle that states that as investment in a single goal increases, while all other variables remain constant, the return on investment will eventually decline.

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    Apple iBeacon

    Apple’s iBeacon uses Bluetooth Low Energy (BLE) to detect a compatible device within a beacon's vicinity.

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