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Customer insight fuels personalized marketing's impact

Knowing as much as possible about customers is the first step in personalized marketing. But these practices mean nothing without customer trust.

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Is your company ready for social customer service?

Effective social media customer service requires companies to make some key decisions on staffing and division of labor.

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Social customer service needs strategic integration

For social customer service to be effective, it needs to be integrated with other aspects of the business, including sales, marketing and product development.

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Bridging online and offline with location-based service apps

When customers come into a store with offers from location-based service apps, like mobile wallets, it indicates a new level of buying intention greater than just window shopping.

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CRM / Call Center Basics

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    Glossary: How do CRM and marketing intersect?

    What is a marketing-qualified lead? Do you know what constitutes a 360-degree view of the customer? This glossary highlights these marketing terms and others.

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    integration

    Integration is the act of bringing together smaller components into a single system that functions as one.

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    business metric

    All organizations use business metrics in order to monitor, track and quantify the state of their internal and external processes.

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