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IoT, wearable computing need CIOs' discriminating eye to yield ROI

Internet-of-Things-connected devices run the risk of remaining only novel experiments if enterprises don't focus on generating actionable data.

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When buying DAM software, don't gorge at the feature buffet

In digital asset management purchasing, vendors overpromise and customers overbuy. Companies should focus on the best technology fit.

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On becoming a CIO --by a CIO

Becoming a CIO requires technologists to take on high-profile and speak in business terms. A CIO outlines five rules for climbing the IT ladder.

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Mobile-first strategy key CRM trend in 2015

To provide effective personalized and multichannel service to consumers, companies have to have a mobile-first mentality in 2015.

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    age of the customer

    Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time. 

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    law of diminishing returns

    The law of diminishing returns is an economic principle that states that as investment in a single goal increases, while all other variables remain constant, the return on investment will eventually decline.

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    Apple iBeacon

    Apple’s iBeacon uses Bluetooth Low Energy (BLE) to detect a compatible device within a beacon's vicinity.

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