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Locking in customer relationships after the sale

Companies tend to focus on the events leading up to a sale. But research suggests that post-sale interaction is key for long-term relationships.

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Online self-service is no longer a nice-to-have

Companies now see online self-service options as a must-have for customer experience strategy.

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Are cloud concerns disappearing among Microsoft users?

As cloud platforms mature and become more mainstream, on-the-fence Microsoft users are taking another look at adopting them.

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In a mobile world, marketing's importance grows

Marketing departments are starting to help other areas of business, using their wealth of data to build better, deeper customer relationships.

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