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Aviso Insights helps salespeople with forecasting needs

Aviso Insights gives sales teams better forecasting capabilities; Base CRM releases new sales-centric features; Pegasystems partners with Atos.

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Marketing automation systems and the data challenge

Marketing automation can alienate or anger customers if data is poorly integrated between marketing automation systems and other tools, such as CRM software.

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Navigating marketing automation software integration

Marketing and sales departments need a consistent way to share knowledge, so marketing automation and CRM systems need to enable knowledge exchange.

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CRM software isn't your transaction record

Companies need to stop viewing CRM systems as just a place to house transactions.

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    Putting customers on the map with geolocation mobile apps

    Digital marketing, mobility and social networks are changing the way we think about the customer experience. No longer is it enough to send the same message to all customers -- it now must be personalized. To that end, business professionals are ...

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    Apple iBeacon

    Apple’s iBeacon is a location-based service on Apple mobile devices, such as the iPhone, running the company’s operating system (iOS) that tracks the device’s location and can alert other apps when it approaches or leaves a location.

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    Geneva Stephens

    Geneva Stephens is a senior manager of sales operations at AT&T, where she is responsible for implementing Salesforce.com.

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