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CIO shares strategies for IT-business alignment and success

Celso Mello, CIO at a provider of home heating and cooling services, talks about his path to IT-business alignment and success.

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Sales and marketing platform captures client data

Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.

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How gamification has become serious business in enterprises

Companies are using gamification to rally customers around their brand, create engagement and generate more effective customer incentives for loyalty.

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Honing lead generation techniques with your CRM system

You can collect lead generation data from multiple sources and use a CRM system to target marketing and sales campaigns.

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    Geneva Stephens

    Geneva Stephens is a senior manager of sales operations at AT&T, where she is responsible for implementing Salesforce.com.

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    Wearable computing: The rise of single-purpose devices

    Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose.

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    How company culture steers social CRM

    In devising and implementing a social CRM strategy, companies need to look within and make sure their company culture is set up for success before the first tweet is posted.

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  • Multi-channel customer experience management

    Multichannel retail faces new challenges

    In the era of multichannel retail, companies are struggling with customer data management, inventory fulfillment and more.

  • Marketing campaign management

    Cloud-based solutions enhance enterprise marketing

    Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.

  • Internet marketing strategy

    Sitecore, Komfo create social marketing suite, other CRM news

    After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.

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