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CRM data integration still hobbles mobile

A lack of data integration between CRM and other back-end systems still impedes true mobile CRM capability.

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Are social CRM tools just plain old CRM?

Social CRM tools have become must-haves in CRM platforms. So is there a difference between social tools and CRM platforms more generally?

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Social CRM strategy needs the right company culture

In devising and implementing a social CRM strategy, companies need to look within and make sure their company culture is set up for success before the first tweet is posted.

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Making the case for mobile CRM software

Mobile CRM software and salespeople are a match made in heaven. But there are other use cases for mobile CRM that can also justify the expense.

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    Geneva Stephens

    Geneva Stephens is a senior manager of sales operations at AT&T, where she is responsible for implementing Salesforce.com.

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    Wearable computing: The rise of single-purpose devices

    Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose.

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    How company culture steers social CRM

    In devising and implementing a social CRM strategy, companies need to look within and make sure their company culture is set up for success before the first tweet is posted.

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