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Tips for using beacon technology in retail

Beacons can potentially enhance the in-store customer experience, but there's no one-size-fits-all blueprint that retailers and brands can follow.

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Facebook at Work: Facebook's foray into enterprise communication

Facebook has unveiled Facebook at Work, a new enterprise market communication tool that mimics personal Facebook and is designed to compete with Yammer and Chatter.

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Marketers: It's time to own the sales funnel

Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.

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The future of the Internet of Things still murky

Customers increasingly expect Internet-of-Things-connected devices to undergird how companies do business. But challenges are holding it back.

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    Apple iBeacon

    Apple’s iBeacon uses Bluetooth Low Energy (BLE) to detect a compatible device within a beacon's vicinity.

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    Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information.

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    Inbound vs. outbound marketing is a false choic

    Companies trying to hone their marketing strategies shouldn't choose between inbound and outbound marketing strategies. They need both.

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