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Can Salesforce Community Cloud stir enterprise collaboration?

Can Salesforce Community Cloud succeed in enterprise social networking where the competition has failed?

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Heroku Enterprise debuts in Salesforce App Cloud

Salesforce App Cloud now sports Heroku Enterprise, a platform as a service offering that lets customers and partners build applications on top of the Salesforce platform.

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Eight steps for an account-based marketing strategy

Account-based marketing, a term with hype in the industry, promises to coordinate marketing across an entire account to increase sales success. But is it right for your company?

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IoT, omnichannel among big CRM topics in 2015

New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.

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CRM / Call Center Basics

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    account-based marketing (ABM)

    Account-based marketing (ABM) is a marketing approach that aims for greater efficiency and higher revenue by targeting high-value accounts rather than a broader pool of leads.

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    customer account record

    A customer account record is the basic unit of information about a customer that resides in a CRM, or customer relationship management system.

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    Tools for better omnichannel customer service

    Contact center agents can better approximate an omnichannel customer experience with the right tools, such as a single user interface for customer information.

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