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NetSuite cloud apps join the Oracle fold

CRM users and industry insiders look at promises and history to predict how Oracle's acquisition of NetSuite's cloud applications might play out.

Evaluate

Multichannel customer experience turf on which companies now spar

Companies have come to recognize that providing stellar customer service in just one channel will quickly fall apart if multichannel customer experience is poor.

Evaluate

Customer experience gathers steam with IoT analytics

Companies are moving from gut feel to rely on scientific tools, such as IoT analytics data, to develop customer experience strategy.

Manage

Mobile LBS still waffling on ethical issues

Mobile location-based services can yield information about customers, but companies need to travel a careful line with the information they gather.

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