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Adobe Campaign pushes consumer personalization further

Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.

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Sales management strategies: Leading from the trenches

Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.

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Is your digital content strategy achieving business outcomes?

Raise your hand if your digital content strategy includes ways to measure the impact of content on business outcomes.

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Data quality is the key to building customer relationships that last

Without high-quality data, building customer relationships is a constant struggle. Companies need to clean up messy databases and establish connections based on complete, up-to-date information -- or risk losing business.

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Blog: Voices of CRM

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  • News

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  • Sales strategy and sales force effectiveness

    Selling your sales team on sales

    Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.

  • Marketing automation technology

    Adobe Campaign steps up consumer personalization

    Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.

  • Marketing automation technology

    Upping the ante on customer personalization

    Companies want to use their customer data to personalize customer interaction and boost sales. But customer data silos have left some adrift.

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