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Arbor Memorial turns calls into data with DialogTech

With insight from its phone call leads, Arbor Memorial was able to find out that calls accounted for 1.5 times more sales than online-based leads.

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Contact center software: What to buy

If your contact center software needs updating, this tip will help you focus on some of the must-have technology to buy in 2017.

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CRM security vital for small businesses

With smaller security budgets and IT teams than enterprise businesses, small and medium-sized companies are more vulnerable to cyberattacks. Insightly's new security features hope to combat that.

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Inbound marketing unseats traditional sales

HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.

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CRM / Call Center Basics

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    Key buying criteria for marketing automation software

    If you're looking for marketing automation software, go beyond the basic features and consider new capabilities for mobile, location-based services, omnichannel and more.

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    account-based marketing (ABM)

    Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market.

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    speech recognition

    Speech recognition, the ability for a machine to convert spoken language to text, is often used for voice dialing, call routing and voice search.

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