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Contact center upgrades to clear up complex customer service

Contact centers are struggling to stay on top of the myriad communication channels available to consumers today. To effectively manage those channels, many contact center managers are looking to upgrade the hardware and technologies that form the ...

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Multichannel retail faces new challenges

In the era of multichannel retail, companies are struggling with customer data management, inventory fulfillment and more.

Native advertising needs to be genuine

Native advertising is effective when it's up front about selling -- and packaged in good storytelling. But consumers can sense when it's disingenuous.

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Cloud-based solutions enhance enterprise marketing

Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.

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    Apple iBeacon

    Apple’s iBeacon is a location-based service on Apple mobile devices, such as the iPhone, running the company’s operating system (iOS) that tracks the device’s location and can alert other apps when it approaches or leaves a location.

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    Geneva Stephens

    Geneva Stephens is a senior manager of sales operations at AT&T, where she is responsible for implementing Salesforce.com.

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    Wearable computing: The rise of single-purpose devices

    Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose.

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  • Multi-channel customer experience management

    Multichannel retail faces new challenges

    In the era of multichannel retail, companies are struggling with customer data management, inventory fulfillment and more.

  • Marketing campaign management

    Cloud-based solutions enhance enterprise marketing

    Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.

  • Internet marketing strategy

    Sitecore, Komfo create social marketing suite, other CRM news

    After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.

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