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IoT data raises ethical questions

While IoT technologies may be poised to take over markets like connected homes and smart cities, they are raising moral questions for data purveyors.

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Smart homes still slow to take hold among consumers

Despite the ever-ballooning list of smart home products on the market, consumers still see smart home technologies with reticence and as unnecessary.

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Why is content marketing strategy a struggle?

Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit.

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Fenway Park Events takes on the 'please-hold' problem

Fenway Park Events sells outings at Fenway -- but without a CRM system, sales and service were working at cross-purposes.

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