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Cloud CRM wars feature Microsoft Dynamics vs. Salesforce

Microsoft Dynamics 365 CRM makes sense for some shops, while Salesforce is better for others. The right choice need not rest with the flip of a coin.

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Addressing the challenges of social media mapping

If your company wants to tap into the emotion and sentiment customers display on social media, social media mapping may be the answer. Learn about one company's approach.

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Why one office bucked a planned Salesforce migration

Insightly CRM for G Suite or Salesforce? One of a manufacturing company's 72 offices takes the road less traveled.

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Adobe Creative Cloud, Microsoft Teams grow partnership

The first of several planned 'joint solutions' expands Adobe Sign into Office 365; Microsoft Teams integrates with Adobe Creative Cloud; Adobe Stock to speed reviews and approvals.

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CRM / Call Center Basics

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    How to choose which communication channels to support

    The first step in determining which channels to use for customer service is to understand customer demands, and then supply those communications channels effectively.

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    customer engagement

    Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness

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    martech (marketing technology)

    Martech is the blending of marketing and technology. It applies to initiatives, efforts, and tools that harness technology to improve marketing efficiency.

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