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Data helps polish up jewelry firm's digital marketing

Relios sells jewelry. But its customer base isn't monolithic, so it uses analytics tools to send the right message to the right people.

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AI chatbots to replace some customer service roles

Artificial Intelligence allows companies to automate some tasks and will lead to changes in the job market. But people plus smart machines creates better outcomes than either alone.

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Mobile apps vs. web browsers can be like online dating

Your mobile app strategy should accommodate both newer prospects who haven't developed loyalty and long-standing customers who are ready to download an app.

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NetSuite cloud apps join the Oracle fold

CRM users and industry insiders look at promises and history to predict how Oracle's acquisition of NetSuite's cloud applications might play out.

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CRM / Call Center Basics

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    Microsoft Dynamics 365

    Microsoft Dynamics 365 is a new service that integrates Microsoft’s CRM system with ERP data as well as with Office 365 to give sales people greater data intelligence about customer records in terms of customer transactions, customer behavior and ...

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    The evolution of contact center features explained

    Contact center evolution is explored through four key features, identifying how contact centers have changed through the past, present and future.

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    show-me marketing

    Show-me marketing is the practice of telling a brand's story and engaging consumers through pictures, videos and other visual media.

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