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Emarsys' Allen Nance relies on data first

When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers.

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Google Home, Amazon Alexa will be heard in CRM

Siri, home voice assistants, we're talking to you. We discuss how companies are using the voice channel for CRM in these early adoption days.

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Finding the right CRM tool for your organization

There are many CRM products to choose from, each offering a broad range of functionality. Here, we've simplified the buying process by comparing the leading CRM products.

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Should social CRM be on-premises or in the cloud?

In this video Q&A, Pegasystems VP Jeff Nicholson discusses how large companies budget for AI pilots, choose clouds and figure out which customer service channels to support.

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CRM / Call Center Basics

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    martech (marketing technology)

    Martech is the blending of marketing and technology. It applies to initiatives, efforts, and tools that harness technology to improve marketing efficiency.

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    Customer analytics techniques boost sales and service strategies

    While the technology of customer data mining continuously improves, organizations still need the human factor of customizing system outputs to drive business goals.

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    programmatic marketing

    Programmatic marketing is best defined in two parts. In this case, 'programmatic' refers to a non-human decision-making process that can be initiated in real time.

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Sections from across SearchCRM

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  • Customer privacy and data security

    Customer data governance in Europe

    Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.

  • Marketing automation technology

    Will Trump's ISP gambit help mining of customer data?

    As Trump negates regulations against mining of customer data, consumers are mixed when it comes to trusting AI to act on those insights, Pegasystems research shows.

  • Customer loyalty and retention

    How much is too much automated customer contact?

    Customer contact channels offer many potential touchpoints, but customers don't want to hear from you that often. Three executives share strategies for balanced customer contacts.

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