Although the Siebel and PeopleSoft acquisitions had product overlap with Oracle to varying degrees, the Hyperion...
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
deal is expected to have little product overlap or redundancy with Oracle's existing business. Hyperion sells business intelligence (BI) tools and financial applications to corporations. The company's BI software is used to analyze business data, such as sales history, and for financial planning and budgeting. Oracle, too, provides BI tools, but many analysts expected that it would make a large acquisition of a standalone BI vendor to fill out its product line and provide the platform for competing in the enterprise performance management sector of the applications market.
Oracle has typically sold to CIOs, whereas SAP has typically targeted CFOs. Now, with the Hyperion acquisition, Oracle will have an easier time selling to the business side of the house, like CFOs.
Dig Deeper on Evaluating CRM software
Related Q&A from William Band
Many organizations are concerned about CRM cloud security. How much can you trust the cloud and what are the benefits?continue reading
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe?continue reading
What’s the best way to present your case for a Siebel CRM upgrade? Expert William Band breaks down the process behind an application upgrade for ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.