Although the Siebel and PeopleSoft acquisitions had product overlap with Oracle to varying degrees, the Hyperion
deal is expected to have little product overlap or redundancy with Oracle's existing business. Hyperion sells business intelligence (BI) tools and financial applications to corporations. The company's BI software is used to analyze business data, such as sales history, and for financial planning and budgeting. Oracle, too, provides BI tools, but many analysts expected that it would make a large acquisition of a standalone BI vendor to fill out its product line and provide the platform for competing in the enterprise performance management sector of the applications market.
Oracle has typically sold to CIOs, whereas SAP has typically targeted CFOs. Now, with the Hyperion acquisition, Oracle will have an easier time selling to the business side of the house, like CFOs.
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