Q

Are there loyalty programs designed for hospital patients?

Michael Lowenstein sheds some light on what it takes to build a successful loyalty program at a hospital in this tip.

Do you know of loyalty programs specifically designed for hospital patients?
The best loyalty program I've ever seen in a hospital is a holistic loyalty approach at Pensacola, Fla.-based Baptist Health Care. They have a leadership institute where creating patient and family loyalty is one of the subjects covered.

According to The Baptist Health Care Leadership Institute Web site, "The mission of the Baptist Health Care Leadership

Institute is to assist our clients in achieving extraordinary levels of service and operational excellence."

The center was created as a consulting, educational and leadership development arm in response to healthcare colleagues across the nation requesting consultation following the success of Baptist Health Care. The leadership institute's team of consultants includes experienced healthcare industry leaders who have achieved extraordinary results in patient satisfaction in other organizations throughout the U.S. and Canada.

This was first published in May 2007

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