How do I define a CRM process? How do I apply the CRM methodology? I do not need to know the
theory, I need to know how use it.
The best advice I can give you is to order a copy of "The 1 to1 Fieldbook" written by my company's founders and my mentors, Don Peppers, Dr. Martha Rogers and Bob Dorf. This book is light on theory and heavy on practicality, showing readers how to step-by-step develop a CRM process for their firm. Hope this helps!
This was first published in June 2003