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CRM implementation advice

Which is the best software development lifecycle model that can be used for the deployment of a CRM project?

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Your question about "the best software development lifecycle model for the deployment of a CRM project" is a tough one to answer without knowing more about your situation. Nonetheless, I will attempt to provide some direction. Given the high reported CRM failure rates, I would argue that the best model would deliver fast results and simple features & functions to the most valuable users and would address the greatest CRM challenge first. They key to success is to provide a high-value working proof of concept to the most critical users as quickly as possible. As they say, "don't try to boil the ocean". This approach must be combined with a clear and convincing message that explains how and when additional functions, features, and users will be added. Then communicate your successes, learn quickly from mistakes, and keep moving forward.

This was first published in April 2003

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