1. Gain Senior Management Support
2. Appoint chief CRM architect
3. Establish a cross-discipline team
-member selected from every department
4. Collect External Data
-Identify customer purchase cycle
5. Getting CRM software
6. Reengineer business processes
7. Reevaluate employees
8. Provide training
Please comment.Thank You!!!
Your approach appears to be very reasonable. Do consider however enhancing it with one or more elements from our CRM strategy development process articulated in the following article:
Particularly you probably need to more explicitly establish the business context and objectives and the solution space for the new CRM system. In any event, good luck with the project.
This was first published in November 2001