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Can I use CRM software to build a successful loyalty program?

In this tip, learn how CRM software can be used to build a loyalty program as well as other things to consider for building customer loyalty.

Can I use CRM software to build a successful loyalty program for my company? Will it reflect all necessary parts of a loyalty program?
This depends on how loyalty program is defined. If it includes all interactions with a customer captured in a database, then it will help support everything a company is doing with customers to build value. CRM software alone, however, can't guarantee the creation of value -- customer centricity, and a single view of the customer across the enterprise, will do that.
This was last published in November 2007

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