The size of the company is also significant when choosing a CRM product. There are levels of sophistication and...
internal IT requirements that differ greatly depending on the size of a company. For example, a small company with a few dozen customers and two salespeople won't need a lot of dashboards or in-depth pipeline management functionality – that would be overkill. However, a large company would need highly scalable and sophisticated pipeline management functionality because they are managing hundreds or even thousands of salespeople.
All of this is just the tip of the iceberg when it comes to choosing a CRM product. I would highly recommend my book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century (this is the third edition -- a fourth edition will appear in late 2008) or Jill Dyche's book The CRM Handbook: A Business Guide to Customer Relationship Management.
Related Q&A from Paul Greenberg
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and ...continue reading
Buyers can get help from IT when making a system selection for their CRM operations and find a way to work as partners. IT can operate as a realistic...continue reading
The CRM options compatible with Macs are few and far between. Expert Paul Greenberg has suggestions on how to start your search evaluating Mac CRM ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.