Q

Cost vs. functionality

When evaluating CRM solutions, should cost of the product became the number one factor in determination of what to buy, vs. functionality?
Of course, cost is always an important factor during any purchase decision. And, at most large firms, budgets are established to guide these decisions. But, a Cost Vs. Functionality discussion will leave you chasing your tail because it leaves out an important third criteria: Business Requirements. My advice is to first analyze and prioritize your business requirements. Then, you can select the CRM product that most closely matches your core needs in the price range that fits your budget. In some cases, you will be forced to make trade-offs; features vs. price. However, you will use the prioritized requirements list as a tool for analyzing and accepting these tradeoffs -- leading to your ultimate CRM selection.
This was last published in January 2002

Dig Deeper on CRM strategy

PRO+

Content

Find more PRO+ content and other member only offers, here.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

SearchSalesforce

Close