My suggestion is to review ISP material in sources like Frequency Marketing's Colloquy archives or obtain The Customer...
Loyalty Report, a compendium published by The Wise Marketer.
Also take a look at this article from CLEC marketing that discusses telecom-specific loyalty solutions, focusing on one company that created a loyalty program that encourages customers to accrue points through spending, upgrading and referring new customers. The company allowed points to be redeemed for a range of rewards.
Related Q&A from Michael Lowenstein, VP and Senior Consultant, Customer Loyalty Management, Harris Interactive
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