Customer value and successful marketing: How are marketing trends changing?
Do current marketing trends reflect a focus on customer value? Can you
give some examples?
When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.
Hannah Smalltree, Editorial Director
More and more, we see customer value rising to the level of an important, but perhaps not yet
critical, metric in evaluating most companies' marketing efforts. Many non-financial metrics
already emphasize customer value issues.
Net Promoter Score and
Balanced Scorecard, for instance, are tools that
managers use to ensure their companies don't focus exclusively on measurable, current-period sales.
Instead, these systems provide other current-period metrics that have long-term effects.
Hear more in Creating Customer
Value, a SearchCRM.com monthly podcast series with Peppers and Rogers.
Dig Deeper
-
People who read this also read...
This was first published in February 2008