Designing customer experience survey questions for a car dealership
By Lior Arussy, President, Strativity Group
SearchCRM.com
Requires Membership to View
To gain access to this and all member only content, please provide the following information:
By joining SearchCRM.com you agree to receive email updates from the TechTarget network of sites, including updates on new content, magazine or event notifications, new site launches and market research surveys. Please verify all information and selections above. You may unsubscribe at any time from one or more of the services you have selected by editing your profile or unsubscribing via email.
TechTarget cares about your privacy. Read our Privacy Policy
The standard you choose to measurer yourself with is critical as well. Some organizations settle for a five out of 10 point scale, others will demand excellence and will consider anything below eight as a failure. Lastly, incentives do not skew results. They are used to entice people to respond. You may use incentives if you see that you are not getting sufficient results. Do one trial with incentives and one without and compare the results.
CRM Solutions from SearchCRM, White Papers, CRM Expert Advice, CRM News
CRM Resources