All-in-One Guides:Marketing strategy guide
Marketing strategy guide
Improving performance through marketing technologies <<previous|next>> :SAS puts BI on demand with marketing modulesAsk The CRM Expert: Questions & Answers
Entering marketing campaign data automatically in SAP CRM 4.0
By Srinivasa Katta, President and CEO, iServiceGlobe, Inc.
SearchCRM.com
We implemented a mandatory change recently that requires keying in organizational data on all activities and leads. We implemented this to restrict our operating groups to view transactions related to just their organization. Is there a way to put in organizational data automatically on all the activities and leads generated by executing a marketing campaign? Do you have any tips on how to tie in org's to these leads and activities generated by a campaign? Our platform is SAP CRM 4.0, service pack 8.
Organizational data determination helps in automatically populating the organizational data in activities and leads. In IMG, go to Customer Relationship Management --> Master Data --> Organizational Data Determination. Here you can create the organizational determination rules. You could create your rules based on the organizational model category or based on responsibility type, then create and assign an organizational data profile.
Go to Customer Relationship Management --> Master Data --> Organizational Data Determination --> Change Rules and Profiles --> Assign Organizational data profile to Transaction type. Here you can assign the organizational profile to activity or lead transaction type.
CRM Solutions manage sales and marketing campaigns easily with integrated customer relationship management.
CRM Solution Resource offering essential research by professionals to help you choose the right solution.