Evaluating CRM software after analysis of technology, requirements

Evaluating CRM software after analysis of technology, requirements

I am trying to decide between Salesforce.com and Siebel CRM OnDemand for my company's call center and sales force automation (SFA) needs. Any recommendations? Which system should I go with?

    Requires Free Membership to View

    When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.

    Hannah Smalltree, Editorial Director

    By submitting your registration information to SearchCRM.com you agree to receive email communications from TechTarget and TechTarget partners. We encourage you to read our Privacy Policy which contains important disclosures about how we collect and use your registration and other information. If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States. Your use of SearchCRM.com is governed by our Terms of Use. You may contact us at webmaster@TechTarget.com.

This is a classic conundrum. I can't really answer the question without going through an entire process based on your call center and salesforce automation (SFA) needs. I'd need to do a requirements analysis and meet with your senior executives to understand your plans for the future and your customer service strategies. I'd need to understand your customers, the current processes that you use and how effective they are, the legacy systems, your technology requirements, the budget you're allocating and what you're looking to get out of such a strategy and commitment. The technology is the last piece of a process that takes a lot of time and effort.

I'm not sure what stage you're at in the process I mentioned above, but I'd consider all of that before I did a technology selection. You might find that neither Siebel nor Salesforce.com are the right choice. Maybe NetSuite, RightNow or SalesLogix end up as your choice – or none of them.

As we consultants love to say, "It all depends." And it does. Sorry I can't be of more help than that.

This was first published in December 2006