Forecasting call volume for a customer service call center

Forecasting call volume for a customer service call center

I am a call center manager at a telecommunications provider, and I would like to know if it is possible to calculate or forecast call volume/customer contact volume rate?

    Requires Free Membership to View

    When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.

    Hannah Smalltree, Editorial Director

    By submitting your registration information to SearchCRM.com you agree to receive email communications from TechTarget and TechTarget partners. We encourage you to read our Privacy Policy which contains important disclosures about how we collect and use your registration and other information. If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States. Your use of SearchCRM.com is governed by our Terms of Use. You may contact us at webmaster@TechTarget.com.

Without knowing specific information about your call center, I will assume that the types of contacts you are referring to are customer service in nature and not inbound sales calls. You'd want to forecast each of those types in a slightly different manner.

Customer service call volumes are usually forecasted as a ratio of calls to the customer base. For example: If you have 100 customers and 20 of them call you each month, you would have a call ratio of .20. If you were to increase you customer base to 150, and made no other operational changes, you might expect to receive 30 calls (150 x .20 = 30).

By calculating your current ratio and trending any historical information available, you will be able to determine the correct ratio to project future call volume. Be aware that you must take into account any irregularities such as extraordinarily high or low contact volume days, when calculating your ratio.

This was first published in December 2008