CRM marketers are constantly trying to differentiate themselves from each other. I wouldn't get too hung up on the term "on-demand." Generally, this is used to imply the ability to set-up or install users very quickly with minimal time and expense on a hosted subscription basis. It's also used to suggest that a CRM product delivers easy, fast, efficient, and accurate value to the business via powerful out of the box features and functions (reporting, business logic, analysis, product configuration, etc.). My advice: define your core needs and ensure any product under consideration has a history of successfully delivering on these features. In the end, the factors that matter most are:
- How do you pay?
- What do you own?
- How is it implemented and supported?
This was first published in February 2005