Ask The CRM Expert: Questions & Answers

How are major companies using customer advocacy programs to reward customer loyalty?

How are major companies using customer advocacy programs to reward customer loyalty?

By  Michael Lowenstein, VP and Senior Consultant, Customer Loyalty Management, Harris Interactive

SearchCRM.com

Can you give some examples of major companies who are doing a good job creating (and rewarding) loyal customers? I'm giving a presentation on customer loyalty at work and want to use some high-profile examples.
There are many major companies who are doing a good job of building and rewarding customer loyalty. Here are a few examples:

  • IKEA
  • American Express Red
  • Harley-Davidson
  • Singapore Airlines
  • Virgin Atlantic Airlines
  • Baptist Health Care
  • The Co
  • To continue reading for free, register below or login

    Requires Membership to View

    To gain access to this and all member only content, please provide the following information:

    By joining SearchCRM.com you agree to receive email updates from the TechTarget network of sites, including updates on new content, magazine or event notifications, new site launches and market research surveys. Please verify all information and selections above. You may unsubscribe at any time from one or more of the services you have selected by editing your profile or unsubscribing via email.

    TechTarget cares about your privacy. Read our Privacy Policy

    • ntainer Store
    • Target
    • Commerce Bank

      Several of the above companies are executing strong "inside-out" customer advocacy programs. For example, the profitable growth of Harley-Davidson has been largely based on the company's lifestyle appeal through Harley Owners Group (H.O.G.) clubs. New owners get their first year of membership for free, and half of the members attend Harley-Davidson events and rallies at least once per year. Another company on the list, Commerce Bank, has worked hard to build a customer-centric culture, and has developed programs (i.e. the WOW Zone) aimed at building family-based relationships.