Your task is to make sure that you're holding on to your current customers and to reduce the risk, as much as possible,...
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
of customer defection when you try to change your offering to satisfy a different class of customers.
Here are some things you can do to reduce the risk that your customers will defect:
Hear more in Creating Customer Value, a SearchCRM.com monthly podcast series with Peppers and Rogers.
Dig Deeper on CRM and marketing
Related Q&A from Don Peppers
You can establish call center metrics that encourage agents to build customer satisfaction while also improving profitability. Learn how in this ...continue reading
How can you determine the cost of keeping a customer who is threatening to leave? Learn methods for calculating customer profitability for one ...continue reading
Learn the pros and cons of using click- to-call vs. click-to-chat software and find out which is best for reducing costs and improving the customer ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.