Oracle's Siebel OnDemand CRM has achieved success in the market by offering the same benefits as other SaaS CRM solutions: quick time-to-value, usability, and low upfront costs. This value proposition is attractive to both small and midsized businesses (SMBs), buyers and smaller units of enterprise-class organizations. Its primary functional strengths are in the areas of sales force automation (SFA) and customer analytics. Basic functionality is provided for most other CRM functional capabilities, but it lacks capabilities in e-commerce and partner channel management. The product has a defined presence in five industry vertical editions: wealth management, insurance, automotive, life sciences, and high-tech.
This was first published in February 2007