The Hyatt Gold Passport frequency program is, simply, a tiered reward program. The principal strength, if you like Hyatt Hotels, is that with the program, the more you stay the more you receive in terms of freebees, benefits and services. The weakness is that the program has little differentiation relative to frequency schemes offered by other hotel chains.
Interestingly, high-end chains like Ritz-Carlton, which has been owned by Marriott for several years, and Four Seasons do not have loyalty programs. However, Marriott, a direct competitor of Hyatt, has had a frequency program for quite some time.
Related Q&A from Michael Lowenstein, VP and Senior Consultant, Customer Loyalty Management, Harris Interactive
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