However, to be safe as well as actionable, a road map for implementing a customer loyalty program ought to include:
- Appropriate research for identifying the benefits
- Testing them for prospective customer interest and effectiveness
- Following up with further research once implemented to make certain that the loyalty program's benefits are working.
Dig deeper on Customer loyalty and retention
Related Q&A from Michael Lowenstein, VP and Senior Consultant, Customer Loyalty Management, Harris Interactive
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