Improving end-to-end processes to help customer service

As the contact center manager, I am held responsible for the service we provide to our customers. However, much of what we do gets handed off to other departments for action. I lack visibility into what the other departments are doing. How can we improve the end-to-end processes and better serve our customers as a whole?

    Requires Free Membership to View


Response: Your struggle is one that many contact center managers face. You need to have visibility into the end-to-end process and create service level agreements (SLAs) with other departments. Use status reports enabled by the improved visibility to ensure other departments meet the agreed-to SLAs so that you work as one cohesive unit to provide the service your customers expect.


To achieve visibility, involve the IT department to craft a solution. IT might be able to add features to your current agent interface, or your CRM system might offer a workflow tracking component. Alternatively, there are contact center vendors that offer workflow automation and tracking tools (e.g., Interactive Intelligence, Genesys, etc.). Finally, there are Business Process Management Suites (BPMS) from vendors such as PegaSystems, Savvion, Lombardi, Appian, etc. that offer business process design, execution, and monitoring. These are enterprise solutions, but depending on the seriousness of your problem, it may be time to learn more about them.


Start by creating a project team to understand and define the problem based on the impact to your customers. Use this cross-functional team to get corporate buy-in for solving your end-to-end process visibility and execution problem.

This was first published in January 2010

There are Comments. Add yours.

TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: