Leads are essentially a miniature version of an account (company), a contact, and an opportunity. The team qualifying the lead can enter additional contact and qualification information, log notes, or track activities and campaigns send to the lead. We frequently help customers integrate Dynamics CRM with their Web site, so information requests and responses on their Web site can be automatically logged as leads in Dynamics CRM.
Converting a qualified lead is as simple as clicking the "Convert Lead" button. The lead can be marked as disqualified, with a reason given, or as qualified. If qualified, then the lead is converted into account, contact, and opportunity records, and the new records can be opened and managed immediately.
This was first published in October 2006