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Cost per contact
Measuring cost per contact in the call center: Expert advice <<previous|next>> :Calculating cost per call to evaluate outsourcers for outbound callsAsk The CRM Expert: Questions & Answers
Measuring cost per call
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Having said that, an increase of $0.51 in two months could be significant, and could be bad. You need to first check that the calculation has not changed. There is no single "right" way to calculate CPC, so make sure the same factors are being included (labor - loaded or unloaded, network, real estate, utilities, IT, and other overhead are all possibilities) and the same formula is being used as before. Then, do a root cause analysis to determine where the increases are occurring.
As part of the process, assess the reasons for the change, and whether they appear to be a temporary anomaly or some sort of trend that you need to reverse. An example would be if you have many new hires/trainees and they're still getting settled in, you probably need not panic. If you have a significant drop in call volume and you haven't decreased any of your fixed costs, that alone may account for the change. Make a plan to either address issues or monitor key elements as a result of your analysis.
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