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More information on Tesco ClubCards

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More information on Tesco ClubCards

Michael Lowenstein, VP and Senior Consultant, Customer Loyalty Management, Harris Interactive

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For a detailed description of the Tesco ClubCard elements, check out the Tesco or the DunnHumby site. The most important component of the ClubCard program, however, is the data Tesco generates from it, enabling them to improve customer-related processes and open new lines of business. Click here for one of my SearchCRM articles which addresses this. Tesco is also featured as a case study insert in a two-part article I write for www.crmguru.com.

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