For example, the Oracle CRM On Demand product natively supports RSS, mash-ups and widgets. Its centralized message
center enables collaboration and promotes application use by offering updates on the latest information posted by team members. Users can subscribe to notes for key records such as accounts, contacts, leads and opportunities, and are notified of team member updates as they occur. Users can track, manage and respond to received and subscribed notes via a centralized message center located on the Oracle CRM On Demand homepage, desktop or favorite portal. The product also allows companies to embed content and social tools (blogs, wikis and social network tools) within the application to deliver relevant information and enable rich interactions.
Dig deeper on Social CRM and Web 2.0
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