At the moment, I am trying to establish a reward system for our users. The problem is, that our services are completely free of charge for the moment, so I can't offer discounts as a countervalue of the use of service. I can't use "frequent use" program, because I want to generate real business leads for our producers. Are there any other reward programs that would work in this situation?
You'd have to first determine what your prospects consider of value. Since your 'product' is information, the reward might be built around limited-edition availability of the kind of material your clients request from you. Provision of this information could be tiered based on prospect activity within your site, and their desirability to you and the producers.
This was first published in March 2002