Do you think there is room for more CRM vendors in this market and economy? What about those
that concentrate on vertical solutions for specific market segments?
- Continued price reductions across the CRM software market
- Buyers will continue to focus on smaller projects
- The focus on new product sales will continue to be based on point solutions and rapid returns
- Vendor failures
- Acquisition of several key CRM software vendors by enterprise application software (EAS) providers
CRM application software vendors are beginning to focus on verticalized applications in many areas to increase sales. Vertically packaged applications are designed for a specific industry and are designed to decrease customization and ease implementation. Many of the smaller industry markets for CRM will see moderate growth, but the market will still be dominated by the four top industries - finance and insurance, information/telecom, process manufacturing and discrete manufacturing.
This was first published in May 2003