SAP CRM or SAS for a manufacturing company?
By Paul Greenberg, President, The 56 Group
SearchCRM.com
This information will be used by the marketing department to analyze consumer purchase patterns and other data analysis as well as for planning promotions. We find that most of the CRM software in the market is for sales force tracking, which is not so useful to us. Can you recommend CRM software that meets our requirements?
I'm not clear on how big you are or the scope of your need so I can't really comment more particularly, though these two vendors are for midsized and larger companies generally, and while they can service smaller institutions, they aren't what I'd recommend for smaller institutions. Additionally, if you are willing to step up a little to what is called enterprise marketing management (EMM), which is a bit more customized and extended, I would look into Quaero. They do exceptionally high-caliber work that goes well beyond analytics but is still organized around high-performance marketing. I hope this helps.
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