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SAP's marketing on-demand features vs. Oracle's marketing automation software

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The whole product selection matrix changes if any Oracle or SAP ERP solutions are currently installed. Going with Oracle on-demand makes sense if a company is running Oracle applications and SAP on-demand makes sense if a company is running the SAP ERP application.

This move is obviously important to use the seamless integration provided to the back-end systems by Oracle or SAP.

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This was first published in July 2006

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