I'm guessing the real nature of your question has to do with whether you should wait to purchase SFA software until there is a specific version for your industry. My advice is NO. The most important secrets to SFA adoption have very little to do with industry specificity, and everything to do with your sales process being fully integrated into the system and having sales reps trained and coached on how to sell using the system as a tool and information management. Of course, your IT folks might argue that verticalization decreases customization, and to a certain extent that's valid. But again, the truer measure is how close the application gets to the methodology and how well the sales reps know how to sell using that.
I think that in the next few years, however, software vendors will decouple their SFA processes from their application infrastructures to enable YOU to create SFA software that corresponds to YOUR particular way of selling.
This was first published in December 2006