I'm guessing the real nature of your question has to do with whether you should wait to purchase SFA software until there is a specific version for your industry. My advice is NO. The most important secrets to SFA adoption have very little to do with industry specificity, and everything to do with your sales process being fully integrated into the system and having sales reps trained and coached on how to sell using the system as a...
tool and information management. Of course, your IT folks might argue that verticalization decreases customization, and to a certain extent that's valid. But again, the truer measure is how close the application gets to the methodology and how well the sales reps know how to sell using that.
I think that in the next few years, however, software vendors will decouple their SFA processes from their application infrastructures to enable YOU to create SFA software that corresponds to YOUR particular way of selling.
Dig deeper on Marketing management and strategy
Related Q&A from Liz Roche
One reader asks, "Can you offer some suggestions on effective sales incentive programs for call center agents?" Read Liz Roche's advice on providing ...continue reading
Before you evaluate sales force automation (SFA) software, be sure to have good business requirements in place, Liz Roche cautions in this expert tip.continue reading
Get started with a sales methodology in this expert tip from Liz Roche, salesforce automation expert.continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.