• Home
• Topics
• Sales management strategy
• Sales strategy and sales force effectiveness
• Six questions to help build customer loyalty

Six questions to help build customer loyalty

Requires Free Membership to View

Login



When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.

Hannah Smalltree, Editorial Director

• E-mail Address: 

By submitting your registration information to SearchCRM.com you agree to receive email communications from TechTarget and TechTarget partners. We encourage you to read our Privacy Policy which contains important disclosures about how we collect and use your registration and other information. If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States. Your use of SearchCRM.com is governed by our Terms of Use. You may contact us at webmaster@TechTarget.com.

It's always been mind boggling to me how many enterprises embark on CRM initiatives with no plans to gather any meaningful feedback or input from their customers.

Remember, CRM is all about getting, keeping and growing customers. So, the best source of insight into what should be done to become more effective at this is your customers.

Start building customer loyalty right now by talking with your customers and exploring the answers to the following six questions:

1. What are the expectations of our customers and what it will take to exceed them?
2. What differentiates our company in the eyes of our customers?
3. To what extent can we grow our business with our existing customers?
4. How do our interactions with our customers affect their satisfaction and buying behavior?
5. Do we have any customer segments that require different treatment? and
6. How loyal is our customer base and how can we improve it?

Dig Deeper

This was first published in March 2006

More from Related TechTarget Sites

• Business Analytics
• Data Management
• SAP
• Oracle
• Data Management UK
• Content Management

• Business Analytics

  • To glean value from 'big data' projects, it may take more than Hadoop

    Organizations will have to push beyond storage requirements and basic business intelligence tools to exploit big data, according to a Gartner analyst.

  • On the go the way to go? Answer lies with building mobile BI business case

    According to a recent Gartner survey, mobile technology is the second most important priority for CIOs in 2012, but building the business case is easier said than done.

  • Basic vs. complex: Companies walk the line on analytics best practices

    Businesses looking to build effective business intelligence and analytics programs have to toe the line between focusing on the basics and using new technology to build more complex BI systems.

• Data Management

  • People, process issues offer path to improve data quality on the cheap

    An emphasis on educating end users and upgrading internal processes can help enterprises fix data quality problems without dropping a ton of cash, according to analysts.

  • As data demands speed up, information management tools pave road ahead

    New research shows data virtualization, data governance and master data management initiatives provide higher levels of satisfaction with data quality and data integration.

  • Bank of America IT exec: EIM drivers key to shaping project plans

    Enterprise information management programs should be molded around clear business objectives, says a senior information architect at Bank of America.

• SAP

  • SAP builds the case for HANA in-memory bench with new apps, customers

    After talking up its mobile and cloud road maps, SAP chose last day of the SapphireNow conference to talk about the third part of the equation it’s basing its future success on: HANA, and in-memory technology.

  • SuccessFactors now leading SAP cloud strategy, but questions remain

    SAP has placed a huge bet on a new executive “born in the cloud” and on a company that will now guide both companies’ roadmap for existing products.

  • SAP tells of a future built on in-memory, mobile, and cloud

    SAP outlined its cloud strategy at the SapphireNow conference in Orlando. Are customers genuinely interested, or is it just SAP hype?

• Oracle

  • Implementing a Hyperion system in 3 weeks -- it can be done

    An Oracle Hyperion system implementation in three weeks? Yes, it can be done. Communications firm Neustar implemented Hyperion in less than a month and gained efficiencies in the process.

  • Las Vegas expands its Oracle business intelligence horizons for better government transparency

    The city of Las Vegas underwent a three-year Oracle business intelligence project to bring more data to its employees and the public. The city's IT manager explains how it happened.

  • Midmarket companies find JD Edwards upgrades a good fit

    At some point, your JD Edwards shop will have to decide whether to switch to a different product, upgrade or stay where you are. Learn what two other organizations did when working through JD Edwards upgrades.

• DataManagement UK

  • NEC Europe has yen for Host Analytics’ financial planning

    NEC Europe has signed up to use Host Analytics' cloud-based financial planning service to better integrate an acquisition and support its growth plans.

  • Podcast: How to craft an effective MDM strategy

    In this podcast interview, Andy Hayler gives advice on how to create and implement an MDM strategy that is ruthlessly focused on business value.

  • Jill Dyché: CEO big data focus good news and bad news for IT

    Jill Dyché, a data management expert, sees CEO interest and scepticism as both an opportunity and a threat. Avoid the big data 'gotchas', and don't mistake data warehousing for big data.

• Content Management

  • Trash the old data: A firm record retention schedule can lead to DM success

    Information is growing exponentially and the lack of firm record retention schedules is costing organizations big money and will increase liability as time passes, says consultant Randolph Kahn.

  • Cimarex picks Accellion enterprise collaboration platform over SharePoint

    Cimarex Energy replaced its SharePoint system with Accellion’s enterprise collaboration platform for secure mobile file sharing and uses it to recruit graduate geology students.

  • Paper originals still needed when using a document management system?

    Get expert advice on whether it’s necessary to keep paper or other forms of original materials once a company implements an electronic document management system.

• About us
• Contact us
• Site index
• Privacy policy
• Advertisers
• Business partners
• Events
• Media kit
• TechTarget corporate site
• Reprints
• Site map