Q

The chief customer officer and the customer experience

Organizations everywhere are hiring chief customer officers to lead their customer experience initiatives. Expert Lior Arussy explains the role of a chief customer officer in this expert tip.

I have heard that many organizations are hiring chief customer officers these days. How important are chief customer officers for managing and improving the customer experience?
Hiring a chief customer officer is a great step in the right direction for any organization. A chief customer officer usually oversee the customer's overall experience across all silos, and that is critical to improving the customer experience. Of course, the role of the chief customer officer is still evolving. In some companies the chief customer officer functions as a coordinator who is in charge of customer complaints. In other organizations the role is more operational and helps manage the customer service function.

Either way, having a chief customer officer is an important step -- they are responsible for holding the entire

organization accountable for the total customer experience.

This was first published in July 2008

Dig deeper on CRM strategy

Pro+

Features

Enjoy the benefits of Pro+ membership, learn more and join.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

Close