Q

Tools to quantify the business value and investment for CRM software

Learn how to quantify the business value and investment for CRM in this expert tip from Tom Pisello.

My company is a Siebel vendor to one of Europe's leading CRM implementers. We have been providing Siebel solutions over the past three years to our client, including business analytics, design, development, support and testing. I would like to calculate the ROI of this project. What approach do you recommend, keeping in mind that our customer is the client itself? Any methodology would be greatly appreciated.
You can use several CRM-focused models to help you quantify the business value and estimate the investment required with CRM software. These tools are available at no charge via registration at Alinean.com.
This was first published in February 2007

Dig deeper on Marketing management and strategy

Pro+

Features

Enjoy the benefits of Pro+ membership, learn more and join.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

-ADS BY GOOGLE

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

Close