By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
1) Select the specific records to be included in the campaign from a standard or filtered view of contacts.
2) Provide a name for the quick campaign activity.
3) Select a type of activity (phone call, email, letter, fax, etc.) and who will own the activity (typically the sales rep)
4) Specify the details of the activity – email body, date and time for a phone call, content for a letter, etc.
Once the wizard completes, Dynamics CRM will process the request in the background, so the individual rep can get back to business making calls or responding to activities.
We have typically seen sales organizations use Quick Campaign functionality to make initial contact with new suspects or for following up with existing customers or prospects later in the sales cycle. For example, a representative may get a list of names from a trade show or seminar, and they can import the records into CRM. Then, using Quick Campaigns, the rep can send an introductory email and/or schedule a follow up call to determine the level of interest with the suspect. Other sales reps use Quick Campaigns to notify prospects and customers of special offers or pricing at the end of a month or quarter, both by emailing the special offer and by scheduling phone call activities for them to follow up with the contact.
One of the best uses I've heard of for Quick Campaign functionality was developed by one of our client's executive management. Dynamics CRM provides views of leads and contacts that have been neglected – e.g. not called in a specific amount of time. Based on the rating of the lead, or the status of the contact (customer vs. prospect), the executives used Quick Campaigns to schedule reminder phone activities for their reps to follow up with the contact. This saves both the sales and service teams an incredible amount of time, as compared to their previous way of managing neglected leads – email reminders to the reps when the manager had the time to review last contacted reports.
Dig Deeper on Marketing management and strategy
Related Q&A from Richard Smith
Find out about integration between Dynamics CRM 4.0 and Lotus Notes. Lotus Notes users can find tips for monitoring emails through Dynamics CRM 4.0.continue reading
In this Q&A, learn more about the current list of Microsoft accelerators available for Microsoft Dynamics CRM 4.0 and get tips for deploying them ...continue reading
Learn about Microsoft's eLearning options for users looking to get trained in Microsoft Dynamics CRM 4.0 in this expert tip.continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.