Compared with customer data from CRM & ERP, how important is Web behavior data in SAS's
products? What special Web data technologies are in SAS's products?
Practicing
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Hannah Smalltree, Editorial DirectorSAS' CRM solutions include technology that captures data generated by customer visits to a company's Web site. The technology allows for this data to be used for specific analysis related to the website effectiveness such as identifying
- usage trends
- paths followed before making a purchase
- customer conversion trends
- most popular/least popular pages
- most effective/least effective advertising
- etc
The technology also allows for the broader use of this website-data by consolidating it with other customer-related data in SAS' CRM Solutions to be used for analysis and creation of intelligence to enhance customer interactions.
This was first published in February 2002
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