Compared with customer data from CRM & ERP, how important is Web behavior data in SAS's
products? What special Web data technologies are in SAS's products?
SAS' CRM solutions include technology that captures data generated by customer visits to a company's Web site. The technology allows for this data to be used for specific analysis related to the website effectiveness such as identifying
- usage trends
- paths followed before making a purchase
- customer conversion trends
- most popular/least popular pages
- most effective/least effective advertising
The technology also allows for the broader use of this website-data by consolidating it with other customer-related data in SAS' CRM Solutions to be used for analysis and creation of intelligence to enhance customer interactions.
This was first published in February 2002