By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
e-CRM is a term usually applied to Web-based CRM technology. Typically, this would include a host of self-service Web sites, such as: Customer Service, Order Entry, Technical Support, Partner Extranets, Product Design & Configuration Services, etc. So, these are Web-architected applications that require both back-end integration and workflow design and integration efforts. The key to a piecemeal approach is laying out a conceptual design framework that provides a migration path to the future and satisfies your firm's strategic goals. Then, you can "plug in" each component into the overall structure, with some assurances that it will all work as anticipated.
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.