Where should I start building customer loyalty?
By Michael Lowenstein, VP and Senior Consultant, Customer Loyalty Management, Harris Interactive
SearchCRM.com
Can you give me some tips on how to go about building customer loyalty?
Customer loyalty is all about driving perceived value, whether that is rational (functional, quality, cost, etc.), emotional (trust, service, communication, information, brand equity, etc.) or a combination of these two dimensions. First, identify what leverages top-end customer commitment and advocacy behavior, and then build customer experience around it.
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