Where should I start building customer loyalty?

Home
Topics
CRM and marketing
Customer loyalty and retention
Where should I start building customer loyalty?

Where should I start building customer loyalty?

Michael Lowenstein, VP and Senior Consultant, Customer Loyalty Management, Harris Interactive

Can you give me some tips on how to go about building customer loyalty?

Requires Free Membership to View

Login

When you register, you'll begin receiving targeted emails from my team of award-winning editorial writers on the latest customer relationship management (CRM)and call center technology issues today. Our goal is to keep you informed on the hottest issues facing this fast-changing industry.

Hannah Smalltree, Editorial Director

By submitting your registration information to SearchCRM.com you agree to receive email communications from TechTarget and TechTarget partners. We encourage you to read our Privacy Policy which contains important disclosures about how we collect and use your registration and other information. If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States. Your use of SearchCRM.com is governed by our Terms of Use. You may contact us at webmaster@TechTarget.com.

Customer loyalty is all about driving perceived value, whether that is rational (functional, quality, cost, etc.), emotional (trust, service, communication, information, brand equity, etc.) or a combination of these two dimensions. First, identify what leverages top-end customer commitment and advocacy behavior, and then build customer experience around it.

Dig Deeper

People who read this also read...

Related glossary terms

Terms for Whatis.com - the technology online dictionary

Show me more

This was first published in November 2007

More from Related TechTarget Sites

Business Analytics
Data Management
SAP
Oracle
Data Management UK
Content Management

Business Analytics
- TDWI BI Executive Summit: Business intelligence benefits & strategies
  
  Get news and other information resources about strategies for gaining business intelligence benefits, reported from the TDWI World Conference and BI Executive Summit in Las Vegas.
- Airport retailer leaves Excel behind with BI tools makeover
  
  The Paradies Shops’ search for BI tools to access data quickly and break away from Excel spreadsheets started with data discovery vendors but didn’t end with them.
- Hadoop is hot, but not most popular ‘big data’ technology
  
  New research reveals businesses’ relative lack of “big data” maturity and the hurdles in both technology and analytics techniques they need to overcome.
Data Management
- AAA picks Dell Boomi cloud integration tools over IBM, Jitterbit
  
  A local AAA auto club serving three western states is using cloud-based data integration tools to help drive an aggressive cloud computing strategy.
- From the Editors: Framing the case for enterprise data virtualization
  
  There’s no lack of choices to consider if you’re looking at a possible data virtualization deployment -- both in terms of the vendors offering tools and the potential uses for the technology.
- Forrester Wave: Informatica, IBM lead data virtualization tools market
  
  Informatica and IBM are the top dogs in the data virtualization software market, thanks to a strong combination of “enterprise-class” features, according to Forrester Research Inc.
SAP
- Ace Hardware picks SAP Financials over Oracle for order processing
  
  When Ace Hardware went looking for a way to integrate its financials and order processing systems, it decided going with Oracle was too risky.
- Efficient SAP order management critical in tough economic times
  
  Companies can better weather tough economic times by taking take full advantage of features within SAP order management, from Biller Direct to SAP Collections Management.
- As SAP R/3 support fades, upgrades to ECC 6.0 accelerate
  
  With the clock ticking on the end of SAP R/3 support and maintenance, the pace of customers upgrading to SAP ECC 6.0 is picking up, according to a survey of SearchSAP.com readers.
Oracle
- Oracle purchase of Taleo indicates rising SaaS trend
  
  Oracle has spent $3.4 billion on Taleo and RightNow in the past few months, showing that it is serious about hosting applications in the cloud for its customers.
- Making Monday the start of the week in Oracle SQL
  
  One reader asks how to set up a report in Oracle SQL so that Monday is the first day of the week.
- Oracle Advanced Analytics bundles R with Oracle Database
  
  Oracle Advanced Analytics is the company’s newest announcement around data analytics, a market that Oracle seeks to blanket with products.
DataManagement UK
- SaaS BI technology comes of age
  
  SaaS BI and its benefits explained: it can improve scalability and reduce administration costs; it offers capabilities in data warehousing, ETL and analytics; it can be secured. What’s not to like?
- Gartner: Address economy, compliance with information governance, MDM
  
  IT leaders need to get information governance right if MDM is to help cut costs, stoke productivity and mitigate risk, according to Gartner on the eve of the MDM summit.
- Gartner: Business, analytics fail to connect, mobile BI gets real
  
  Gartner’s BI London summit will show a landscape beset by strategic misalignment, intra-organisational struggle and weak cloud adoption. Yet mobile BI is becoming a reality.
Content Management
- Web content management's new role: Fueling digitally driven businesses
  
  Web content management is not just about publishing Web pages any more, according to one industry expert. It has become a way to use content to power useful business applications for the enterprise.
- Data archive strategy key to efficient enterprise content management
  
  Digital archiving and the longevity of electronic information is being overlooked by enterprise content management professionals at the enterprise’s peril. Digital doesn’t necessarily mean permanent.
- Lancaster Bible College gets cloud Web content management system boost
  
  After technical infrastructure issues continually crashed Lancaster Bible College’s website over the course of a year, the school switched to a cloud Web content management system.

All Rights Reserved, Copyright 2000 - 2012, TechTarget