Which CRM vendors have been proven to have a quick ROI?

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Which CRM vendors have been proven to have a quick ROI?

Which CRM vendors have been proven to have a quick ROI?

Can you provide any recommendations for specific CRM vendors who have been proven to have a quick ROI after deployment?

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The quickest way to CRM ROI is by investing as little as possible up-front. This can be achieved best via a Software as a Service (SaaS) CRM provider such as Salesforce.com or RightNow. These solutions are instantly ready to go and support initiatives.

The issue with these solutions comes over time where integration or missing capabilities or customizations eat away at the benefits, or provide less than a competitive solution would have.

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- cost center
- CRM (customer relationship management)

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This was first published in January 2007

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