Q

Will PRM get its time in the limelight?

Paul Greenberg helps evaluate PRM offerings and speaks on where to locate information on PRM.

I am looking for information about Partner Relationship Management (PRM) as part of my CRM strategy. Where can I find some insightful white papers about PRM?
Sadly, PRM has not been as successful as I had expected it to be. Having said that that, however, Salesforce.com recently announced Partnerforce, its PRM solution for the Salesforce.com basic platform, and I would suspect that they have some insightful information on their Web site.

Siebel (now Oracle) has some useful white papers on the subject on its Web site. I would also be happy to send...

you the chapter of my book, CRM at the Speed of Light, 3rd Edition on PRM, which covers both the strategic aspects, the features and functions and the players as of 2004, most of whom are no longer there. If you are interested, feel free to contact me for the chapter at paul-greenberg3@comcast.net and I will be happy to send it at no cost.

This was last published in July 2006

Dig Deeper on Evaluating CRM software

PRO+

Content

Find more PRO+ content and other member only offers, here.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

SearchSalesforce

Close