Building trust with customer strategy:

• How to develop a new customer strategy

  Answer - Find out how a new business should go about developing a new customer strategy for the first time. Learn the importance of establishing customer worth. 03 March 2009

• How to update your 2009 customer strategy

  Answer - Get tips for updating your 2009 customer strategy and growing your business during a recession in this Q&A. Learn about the Return on Customer concept. 02 March 2009

• How can we reduce customer defection rates when changing our products?

  Answer - Learn what companies can do to reduce the risk of customer defection and keep customer defection rates low when making major changes to a product. 26 January 2009

• Four ways to build customer confidence in a new consultancy

  Answer - Learn four tips for building customer confidence in a new consultancy and get an expert's opinion on prospecting for new customers in this expert tip. 26 January 2009

• Are customer testimonials effective for building customer trust?

  Answer - Learn which type of customer testimonial is the most effective for building customer trust and get other strategies for building the trust of customers. 26 January 2009

• The relationship between building customer loyalty and shareholder value

  Answer - According to Martha Rogers, customer loyalty and shareholder value are intertwined. Get her tips for building both simultaneously in this tip. 27 October 2008

• Accurately measuring employee loyalty and turnover in an organization

  Answer - In this tip, expert Martha Rogers discusses two ways organizations can measure employee loyalty and employee turnover without affecting employee trust. 27 October 2008

• Creating shareholder value through corporate philanthropy

  Answer - Can companies make more money by doing good? Get Martha Rogers' take on corporate philanthropy and its impact on shareholder value in this tip. 27 October 2008

• Getting employee buy-in for your products and services

  Answer - Expert Martha Rogers explains the best way a company can help its employees effectively sell its products and services. 27 October 2008

• Building customer trust online: Tips for success

  Answer - Building customer trust online can be tricky -- Don Peppers lists a few ways to maintain your customer's trust over the Internet in this expert tip. 20 June 2008