Ask The CRM Expert: Questions & Answers
CRM ROI:
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Calculating ROI for VoIP in the call center
Answer - Learn how to calculate ROI for VoIP in the call center in this expert tip from CRM ROI expert Tom Pisello. 19 January 2007 -
Comparing ROI for multiple business initiatives
Answer - Trying to compare multiple projects requiring different investments? Use this formula from CRM ROI expert Tom Pisello. 19 January 2007 -
Which CRM vendors have been proven to have a quick ROI?
Answer - What's the quickest way to CRM ROI? SaaS is one answer, according to expert Tom Pisello. 19 January 2007 -
ROI for CRM in three years
Answer - Tom Pisello offers guidelines for measuring return on investment ROI following a CRM implementation, and explains the variables for achieving ROI 31 October 2006 -
Use Sarbanes-Oxley compliance as a catalyst to drive ROI
Answer - In order to achieve a positive ROI, a SOX compliance project must have net benefits that exceed the investment to achieve compliance, Tom Pisello advises in this expert tip. Learn more from SearchCRM.com's CRM ROI expert here. 31 October 2006 -
Metrics: ROI, IRR, NPV, payback, discounted payback
Answer - Which metric will provide a most effective cost evaluation for a CRM project: payback, discounted payback, ROI, NPV or IRR? Tom Pisello offers his advice. 15 September 2006 -
Customer retention calculation metrics
Answer - How do you define the retention rate of customers? ROI guru Tom Pisello offers his suggestions in this tip. 15 September 2006 -
Assess CRM business benefits and process improvements via activity-based costing
Answer - A business case for CRM needs to include people and process improvements to drive business value, according to CRM ROI expert Tom Pisello. 04 August 2006 -
Do ROI calculators have proven value for direct marketing campaigns?
Answer - CRM ROI expert Tom Pisello explains how companies are seeing direct marketing benefits. 27 June 2006 -
Do you believe in Peppers & Rogers' Return on Customer concept?
Answer - Read an evaluation of the Peppers & Rogers' concept of Return on Customer (ROC) for CRM. 27 June 2006
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