Ask The CRM Expert: Questions & Answers
Creating and implementing a CRM strategy
Looking for help creating or implementing a CRM strategy? Our resident expert Richard Boardman can help. Learn best practices to follow and pitfalls to avoid when building and implementing a CRM strategy.

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Give agents varied challenges during contact center downtimes
Answer - Contact center managers can give agents a change of pace with varied tasks to take on during idle time. 27 October 2011 -
Buyers should seek IT guidance for CRM deployments
Answer - Buyers can get help from IT when making a system selection for their CRM operations and find a way to work as partners. IT can operate as a realistic brake on the expectations that the line-of-business folks have on how the program or project can be supported. 04 August 2011 -
Set strategy to target social media influencers
Ask the Expert - Forrester's Zach Hofer-Shall outlines how to set a startegy to help identify social media influencers. 04 August 2011 -
The pros and cons of developing CRM in-house
Ask the Expert - Discover the pros and cons of developing CRM in-house in this expert tip. Learn which type of company would benefit from a CRM system developed in-house. 06 January 2009 -
Tips and best practices for implementing open source CRM
Ask the Expert - When implementing open source CRM, pay attention to budget and functionality, as well as other CRM implementation best practices, says expert Richard Boardman. 05 January 2009 -
Top 10 CRM implementation pitfalls
Ask the Expert - Get the top 10 CRM implementation pitfalls and learn what organizations should avoid when implementing a CRM system in this tip. 04 December 2008 -
Measuring the effectiveness of CRM
Ask the Expert - Learn how to measure and evaluate the effectiveness of CRM and find out if pre-built CRM reports will meet your reporting requirements in this expert tip. 04 December 2008