Ask The CRM Expert: Questions & Answers
Customer data integration and data quality
Customer data integration (CDI) can help organizations achieve a unified view of the customer, but leveraging customer data isn't always easy. Resident expert Jill Dyche offers customer data integration and data quality best practices and gives tips for managing customer data projects.
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Using a voice of the customer survey to assist with CRM implementation
Answer - A solid CRM strategy should aim to take the customer’s voice into account. Our expert Jill Dyche explains how to solicit a voice of the customer survey and how it can affect CRM implementation. 14 December 2009 -
Customer database management tips for the customer-centric company
Ask the Expert - Find out what steps to take before establishing customer database management tactics in this expert tip. Learn how to uncover customer needs and wants. 25 March 2009 -
What data integration software is right for us?
Ask the Expert - Find out about different types of data integration software and data integration vendors in this expert tip. Learn about MDM, EAI, EII, and more. 25 March 2009 -
CDI best practices to follow during a CRM migration
Ask the Expert - Read CDI best practices and find out why companies should identify business rules up front when planning a CRM migration in this tip from expert Jill Dyche. 25 March 2009