Ask The CRM Expert: Questions & Answers
Customer experience management
While every company dreams of customer loyalty, many fail to create and deliver distinctly different customer experiences that merit the price and loyalty they are asking for. Use our expert Lior Arussy to ind customer experience management advice and learn how to keep your customers coming back.
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Four steps to create a consistent social media voice
Ask the Expert - Companies can create a single social voice to engage customers by establishing cross-functional engagement roles and training employees with “actionable playbooks.” 15 November 2011 -
Using a customer segmentation strategy for better customer retention
Answer - Find out the best way to use a customer segmentation strategy to design a retention model that allows you to hold onto current customers and provide good customer service. 13 November 2009 -
How to foster an innovative workplace organizational culture
Answer - Read about how to make a more customer-centered and innovative workplace organizational culture, with tips on collaboration, education and the voice of the customer. 11 November 2009 -
Performance measurement analyst role and responsibilities
Ask the Expert - Learn about the role of the performance measurement analyst and their responsibilities, including establishing the right metrics to measure the customer experience, in this expert tip. 02 July 2009 -
Designing customer experience survey questions for a car dealership
Ask the Expert - Learn which key issues your customer experience survey questions should cover at a car dealership and find out if customer survey incentives are a good idea. 26 February 2009 -
How can we deliver a consistent customer experience across the company?
Ask the Expert - Get tips for delivering a consistent customer experience across an entire organization and becoming a customer-focused company in this expert tip. 26 February 2009 -
Results of customer engagement survey of emotionally satisfied customers
Ask the Expert - Expert Lior Arussy discusses the impact of a customer's emotional engagement with a company, citing a customer engagement survey of emotionally satisfied customers. 23 December 2008 -
Four tips for downgrading customer status
Ask the Expert - Learn four steps to take when downgrading customer status and altering the customer tier, including offers that might build customer loyalty again. 23 December 2008 -
Keeping customers loyal in a down economy
Ask the Expert - When the economy isn't doing well, the customer experience is more important than ever. Learn how to keep your customers loyal with these tips from expert Lior Arussy. 22 October 2008 -
Company-wide customer experience mapping
Ask the Expert - In this expert tip, Lior Arussy explains how a customer experience manager should go about customer experience mapping to determine customer satisfaction across all touch points in an organization. 22 October 2008