Ask The CRM Expert: Questions & Answers
Customer loyalty
The ever-elusive loyal customer: what is the secret to ensuring strong customer retention? Measuring, managing and understanding customer loyalty are some of the topics included in this category. Our expert Michael Lowenstein has the answers to your customer loyalty questions.
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Are luxury retail loyalty programs necessary?
Ask the Expert - Find out if luxury retail stores should offer loyalty programs for their customers in this tip. Learn how some luxury retail brands build loyal customers. 19 March 2009 -
Should we raise hurdle rates for a customer loyalty rewards program?
Ask the Expert - Get an experts take on raising the hurdle rates of a customer loyalty program and learn more about value-added benefits from Michael Lowenstein. 19 March 2009 -
What formulas should we use to measure customer loyalty?
Ask the Expert - Learn a few ways to measure customer loyalty and find out about customer spend or "share of wallet," which expert Michael Lowenstein believes to be the most consistent and reliable way to track customer retention. 18 February 2009 -
Five things to include in a customer loyalty survey
Ask the Expert - Discover the top five things a customer loyalty survey should include and learn, in general, how long customer surveys should be in this expert tip. 17 February 2009 -
Are airline loyalty programs becoming a disincentive?
Ask the Expert - Get one expert's opinion of airline loyalty programs and whether or not their impact on customer loyalty is a positive one. 03 December 2008 -
Should we change our customer loyalty strategy during a recession?
Ask the Expert - Find out if you should change your customer loyalty strategy during a recession and learn why it's a good time to focus on building customer trust. 03 December 2008 -
How are major companies using customer advocacy programs to reward customer loyalty?
Ask the Expert - In this tip, expert Michael Lowenstein discusses a few successful companies that have established customer advocacy programs to reward customer loyalty. 16 September 2008 -
Coalition loyalty programs: How can SMBs benefit?
Ask the Expert - Expert Michael Lowenstein explains coalition loyalty programs and how SMBs can benefit from them. 12 February 2008 -
Running a customer loyalty program in an indirect sales channel
Ask the Expert - Expert Michael Lowenstein answers a question about running a customer loyalty program in an indirect sales channel. 12 February 2008 -
Are B2B loyalty programs useful?
Ask the Expert - Expert Michael Lowenstein discusses B2B loyalty programs and their effectiveness. 26 November 2007