Customer loyalty:

• Where should I start building customer loyalty?

  Answer - Expert Michael Lowenstein gives tips on how to start building customer loyalty. 26 November 2007

• Can I use CRM software to build a successful loyalty program?

  Answer - In this tip, learn how CRM software can be used to build a loyalty program as well as other things to consider for building customer loyalty. 05 November 2007

• How to get rid of problem customers: Was Sprint justified?

  Answer - Expert Michael Lowenstein offers his opinion on whether telecommunications company Sprint was justified in firing some of its disruptive or problem customers. 09 August 2007

• Implementing a customer loyalty program with a road map

  Answer - Expert Michael Lowenstein offers advice on building a road map for implementing a customer loyalty program. 09 August 2007

• Are there loyalty programs designed for hospital patients?

  Answer - Michael Lowenstein sheds some light on what it takes to build a successful loyalty program at a hospital in this tip. 15 May 2007

• Employee loyalty can help optimize the customer experience

  Answer - According to Michael Lowenstein, employees are the common denominator in optimizing the customer experience. Read his advice on increasing employee loyalty in this tip. 15 May 2007

• Calculating customer defection and customer retention rates

  Answer - Learn how calculating customer defection rates and customer retention can vary by organization or industry in this expert tip. 02 April 2007

• In customer loyalty programs, what percentage of customers typically redeem rewards?

  Answer - If 50% of qualified customers redeem a coupon, is that on par with most customer loyalty programs? Read Michael Lowenstein's advice here. 02 April 2007

• When is the relationship marketing approach the best for a marketing strategy?

  Answer - According to Michael Lowenstein, relationship marketing will build both emotional and rational value provision and will create higher-profit engagement with customers. 02 April 2007

• Customer loyalty behavior in B2B vs. B2C scenarios

  Answer - Expert Michael Lowenstein explains how customer loyalty behavior is similar in B2B and B2C scenarios in this expert tip. 31 January 2007