Customer loyalty:

• Relationship marketing vs. transactional marketing for building customer loyalty

  Answer - Learn how relationship marketing can help you build long-term customer relationships and increase customer loyalty in this expert tip by Michael Lowenstein 31 January 2007

• Customer loyalty programs for Internet Service Providers (ISPs)

  Answer - CRM expert Michael Lowenstein answers a reader question about customer loyalty programs for Internet Service Providers (ISPs). 10 October 2006

• Loyalty program vs. discounting for a Harley-Davidson dealer

  Answer - Is discounting or a loyalty program more effective to attract and retain customers? Michael Lowenstein advises a Harley-Davidson dealership on branding, adding value and customer data. 10 October 2006

• B2B customer defection models

  Answer - Customer loyalty expert Michael Lowenstein advises a reader looking for a customer deflection model that is specific to B2B customers. 09 October 2006

• Customer loyalty programs -- pricing for vendor programs vs. homegrown programs

  Answer - Learn where to find cost evaluation information for a customer loyalty program in this expert tip from Michael Lowenstein. 05 September 2006

• Telecommunications rep seeking help with customer churn

  Answer - Customer loyalty expert Michael Lowenstein advises a telecommunications rep how to locate resouces and references to help with churn in this expert tip. 05 September 2006

• Customer loyalty through employee retention

  Answer - Learn how employee retention can positively impact customer loyalty in this expert tip from marketing guru Michael Lowenstein. 11 August 2006

• Marketing strategy tips for building customer loyalty through newsletter campaigns

  Answer - Get customer loyalty advice from CRM guru Michael Lowenstein. Here he advises a SearchCRM.com reader to use alternating messaging techniques to keep in touch with customers. 11 August 2006

• Building a business case for customer loyalty in the pharmaceutical industry

  Answer - Learn how to prepare a business case for a CRM customer loyalty program in this expert tip. 13 June 2006

• Measuring customer churn rate to calculate customer lifetime value

  Answer - Read advice on how to measure, define and calculate customer churn rate in this expert Q/A. 13 June 2006